Uncle Drew Pop-Up
Pepsi brand activation for All Star Weekend in New Orleans to launch a capsule collection of Uncle Drew gear. Inspired by the latest content from the viral series, in which the elderly alter ego of Kyrie Irving and friends hang in an old-school pizzeria watching the All Star game on TV.
I designed and art directed the installation, with creative direction and design support from Douglass Clark & Matthew Hay. In an absurd 3 weeks from brief to overnight install, we sourced vintage Pepsi memorabilia, designed peripheral elements, and created custom print pieces. All worthwhile when the legendary Dr. J came through to pick up some gear.